Hey, Mom and Dad, we've got your rigid gender roles r ight here. The open secret around the Hollow has long been that if you make your fairy tall, with short hair, and give her an ambiguous name like Jamie, she can pretty quickly establish a reputation as a he. And from the day the company launched its online community in 2008, kids have been able to reinvent themselves as their own sparkly fairy avatars – as long as those avatars were girls.īut children are pretty resourceful little gender warriors. They're a clever way of keeping girls who've outgrown the whole princess thing locked in the Mouse's clutches a little longer, and the closest thing Disney has to Bratz. Tinker Bell and her mischievous crew of fluttery scamps have been familiar to little girls – and their parents – ever since Disney rolled out the fairy franchise in the mid 2000s. Today, after school, girls across the land will log on to Pixie Hollow, one of Disney's most popular Web sites, and become boys.
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